Rocky Brands web photo 1

Footwear manufacturer Rocky Brands steps up its supply chain planning and distribution efforts to meet increased product demand.

By Jim Harris

Durability, innovation and quality have been hallmarks of Rocky Brands Inc.’s products for more than 80 years. The Nelsonville, Ohio-based footwear manufacturer prides itself on making highly durable footwear using advanced materials and features.

For the company, sourcing the materials used in its products and producing and distributing them in a timely and efficient fashion to consumers is a high priority. To do this, Rocky Brands closely aligns its supply chain planning, distribution, transportation and manufacturing efforts. Each of these departments is overseen by an executive who works closely with his counterparts as well as other company executives, giving the company a collaborative approach to its supply chain, Director of Supply Chain Planning Dewey Diamond Jr. says.

Diamond has been in his current role since 2013; he previously worked as director of product acquisition and manager of direct operations for the company’s distribution center in Logan, Ohio. Since assuming the role, Diamond has worked to improve the company’s demand forecasting process. This includes more frequent meetings with manufacturing and sales staff to plan out the amount of products the company needs to produce.

petsmart
PetSmart’s new direct sourcing offices put the company closer to its vendors and improve its supply chain operations. By Chris Petersen

In today’s world of hyper-connectivity, where technology has made it possible for business to be conducted on a global scale from multiple disparate locations, there’s still something to be said for being able to stick close to your partners and have actual direct interactions with them. That’s something that PetSmart has discovered over the last year, as the leading pet supply retailer has opened new direct sourcing offices in Asia to improve product innovation and drive overall quality of the products it sources from its manufacturing vendors, as well as make significant improvements to the efficiency of its entire supply chain.

1800contact

All of 1-800 CONTACTS’ supply chain functions – from planning to packaging design – keep its customers in mind. By Jim Harris

When it comes to planning its supply chain and related functions, 1-800 CONTACTS puts itself in the place of its customers. “Everything we do is essentially set up from a customer-backward standpoint,” Vice President of Supply Chain Jason Copley says. “We look at our end-users and try to create a simple and exceptional experience and then work to make the process as efficient as possible for us. In everything we do, we look at the customer experience and journey and try to make their experience better.”
 

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