CVS Health’s rebranding strategy was launched in 2014 to reflect the organization’s broader health care commitment and its expertise in driving innovations needed to shape the future of health. This significant evolution has led to substantial changes in the company’s supply chain and logistics operations.

“We view ourselves as a healthcare company,” says Ron Link, senior vice president of logistics and supply chain. “The company is changing the way health care is delivered to increase access, lower costs and improve quality.” The company’s supply chain operation continually seeks new ways to enhance its operation to meet company goals, he says.

Serving nearly half a million patients across 36 medical offices, AdvantageCare Physicians is the largest physician-led medical group in the New York metropolitan area. The company began as a startup in 2013, born out of four separate medical groups that affiliated to become one organization. The group quickly expanded and to Brian Jaffe, associate vice president of supply chain management, it felt as though the group grew overnight.

“It’s a culture of rapid change,” Jaffe says. “We’re still developing policies and procedures. We’re rapidly adapting to the new organization as well as to the marketplace.”

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