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While the supply chain industry that seems to have been around since The Industrial Revolution, new technologies and tactics are helping to keep it fresh and innovative. Whether it be same-day shipping done through the use of drop-shipping, or brand-new technology strategies like drone delivery, new technologies are only successful when they are properly incorporated into existing strategies and properly managed. Celeste Catano, Senior Global Strategist, Kewill, shares tips and best practices on making sure these technologies are maximized in the supply chain, without putting an unnecessary stress on supply chain managers.

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Many retailers are moving toward a model where new collections are made immediately available to shoppers, rather than having consumers wait six months for a collection to go on sale. Consider the apparel space, where runway-to-retail lead time has always been notoriously long. Ralph Lauren is one of the biggest brands to recently implement the “see-now-buy-now” concept, and Burberry, Vivienne Westwood, Tom Ford and Tommy Hilfiger have taken similar steps in their recent fashion shows.

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The digital economy is presenting businesses with myriad opportunities. But to capitalize on these prospects, companies must be willing to adapt, particularly in regard to how they manage their existing supply chain operations.

While people are finally beginning to recognize the potential benefits that come with the digital economy, too few companies are digitizing their operations in an effort to thrive in this dynamic environment. In fact, according to SAP research, 71% of organizations consider their digital maturity levels to be in the “early” or “developing” stages.


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